Advantages of Web Advertising

 

Advertising on billboards, Radio and TV is never efficient since you donít have a profile of the people who will be exposed to the message. If youíre selling internet connection, for example, it is of no use to you if your billboard at some road is viewed be 2,000 bus drivers every day! To the contrary, all online advertising will be extremely effective and efficient. You can be sure that any message presented at internet will reach a specific group of people. This is because virtually 100% of internet visitors are:

 
Educated; therefore they have certain tastes and preferences which marketers usually look for in a target market.
 

Have computers and internet connection; thus they have a certain level of awareness and income (which translates into purchasing power).

 
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